Tag Archives: ctv programmatic

28Jan/20

This Is How To Choose An Effective Advertising Service

Advertising is very important for business people as a communication tool to introduce their products to be known by the public. Apart from being a medium of information, advertising is also important to persuade people to be interested in what is advertised. However, not all advertising media are able to provide positive feedback for prospective buyers and advertisers. For that, advertisers need to choose a platform or ad container that is in accordance with current conditions. According to experts, advertising today must be based on a digital platform because it entered the digital era 4.0. That’s why a lot of business owners hire ott advertising companies so they can advertise alongside popular online TV contents.

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At this time, it is recommended to use digital. Spread can be wider and more flexible, of course. If you use the same leaflet, it is also widespread, but not necessarily the target audience is appropriate.

Moreover, currently, the world has 83 percent adopted programmed advertising. In addition to choosing a digital platform, experts also suggest choosing a digital platform that is safe and free of fake clicks.

Choose digital but also safe or not. Despite the digital era, currently, fake clicks have circulated 60 percent of existing advertisements. Until finally, big companies like Unilever and Samsung have now switched to secure programmatic ads.

Just so you know, in China fake clicks are legal and have large companies. They click on foreign advertisements with US dollars. Imagine if there are many large companies that have gadgets. How many benefits have you got?

The experts suggest looking for programmatic ads that guarantee advertiser data. Sometimes, many advertising companies use advertiser data as research.

Finally, choose a cheap digital platform that offers the latest innovations. These innovations can take advantage of social media and instant interaction.

Choose a cheap but get a good space, can choose the target consumer, how many times the broadcast can be arranged, and penetrated to social media. For social media, advertisers can use the services of influencers to make video advertisements for their products. After that, the video can be distributed to publishers through programmatic ads.