In searching for data scattered on the internet and reading your website, search engines can understand what content is contained within your website pages via HTML (Hypertext Markup Language). Meanwhile, you should also check out local seo experts uk to know one of the best SEO strategies that you can try.
Unlike typical users who only read the ‘front part’ of a web page displayed in their layers, the search engine reads the HTML code behind the screen.
This is often overlooked by website owners Because they are too focused on creating content for ‘human’, whereas the use of appropriate HTML code will further improve the performance of the content they have created. Things you need to consider in optimizing your website’s HTML code are:
Make sure your page title has relevant keywords, and use page URLs with descriptive keywords.
Use many relevant keywords in your page text.
Replace ‘alt text’ and file names on images and image descriptions with relevant keywords, so when visitors search for images with these keywords, your image may appear better in the search results.
To help you manage your website you can use tools that handle all the HTML coding for you – the so-called content management system or CMS. If you use a CMS to make changes to your website, you can create and ensure the exact title of the page to describe its contents so as to help search engines index the right ones so they can appear in search results. CMS can also be used to correct ‘alt text’ in the image contained on your website.
By knowing “how” search engines decide which pages are relevant for a search, you can “optimize” your pages to make sure they appear in search results for people looking for sites like you. Then how to make your website Google-friendly? There are two steps you can take with a significant difference, whether paid or not.